the purpose of this research was market segmentation of sport tourism in iran for foreign tourists and modeling a target market. a questionnaire including 53 items was developed by researchers. the validity and reliability of the questionnaire were examined and approved (?=0.93). it was distributed among 710 international participants from 35 countries attending fajr international sports event ...

ions of customers or mathematical tools and models (Boejgaard & Ellegaard, 2010). Their focus on ease of use (Dibb & Simkin, 1994) might have led them to use their intuition or gut feelings more than hard evidence, due to unfamiliarity with the necessary statistical techniques (Foedermayr & Diamantopoulos, 2008). Another perceived problem is the implementation of the outcomes of market segmenta...

This paper proposes a general model to value different strategies to enter a market, comparing alternative sequential segmentation paths to simultaneous investment in all segments. This general model also allows demand to evolve accordingly to an endogenous regimeswitching process, under which it can behave differently before and after investment. It is shown how uncertainty, revenues and inves...

Agents and endowments. There is a continuum of ex ante identical households, a large number of perfectly competitive financial intermediaries, and a government. As in a typical cash-inadvance economy each household splits into a worker and a shopper each period. Each period each household receives an idiosyncratic endowment y ∈ [0,∞) that is IID in the population and IID over time with density ...

The standard monopoly pricing problem is re-considered when the buyer’s type (e.g. age, income, experience) can be credibly disclosed at some cost. In the optimal sales mechanism with costly disclosure, the seller posts a “sticker price” available to any buyer, as well as a schedule of discounts available to those who disclose certain types. Unambiguous welfare implications are available in the...

Business intelligence tools have enabled novel and relatively low-cost capabilities to collect and analyze vast amount of customer information. Accumulation of customer specific information along with transactional data empowers firms to categorize customers into segments and offer customized prices. We study the impact of price discrimination and market segmentation on competition and consumer...

It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surpr...

Regarding changes in French and British labour market as in their educational system since the Eighties, one may address the evolution of their labour market segmentation. Is the predominance of Internal Labour Market in France and Occupational Labour Market in Great Britain (Eyraud, Marsden, Silvestre,1990) still relevant ? We propose a more complex segmentation of labour market with four segm...

It is beneficial for both the public health community and the food industry to meet nutritional needs of elderly consumers through product formats that they want. The heterogeneity of the elderly market poses a challenge, however, and calls for market segmentation. Although many researchers have proposed ways to segment the elderly consumer population, the elderly food market has received surpr...