nowadays, marketing is considered as one of the most important parts of all manufacturing and service activities. in order to reach more share of goal market, different companies always update and change their marketing policies. these companies have to know that different customers impressed by different marketing policies and them, they should choose most suitable policies for one goal group....

OBJECTIVE To provide a cost analysis of an injectable contraceptive program combining community-based distribution and social marketing in Tigray, Ethiopia. METHODS We conducted a cost analysis, modeling the costs and programmatic outcomes of the program's initial implementation in 3 districts of Tigray, Ethiopia. Costs were estimated from a review of program expense records, invoices, and in...

Firms that introduce new products often conduct market research to reduce the substantial uncertainty in demand. When a fixed budget is assigned to marketing-oriented activity, investments in market research must be balanced against other advertising expenses. We characterize a firm's optimal marketing and production decisions for a new product. The larger a firm's production cost, the higher i...

Customer relationship management (CRM) aims to build relations with the most profitable clients by performing customer segmentation and designing appropriate marketing tools. In addition, customer profitability accounting (CPA) recommends evaluating the CRM program through the combination of partial measures in a global cost–benefit function. Several statistical techniques have been applied for...

one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

BACKGROUND Evidence on the economic impact of social marketing anti-stigma campaigns in relation to people with mental illness is limited. AIMS To describe the economic impact of the Time to Change (TTC) anti-stigma social marketing campaign, including the potential effects on the wider economy. METHOD Data collected for the evaluation of TTC were combined with the social marketing campaign...

The research and development costs of 93 randomly selected new chemical entities (NCEs) were obtained from a survey of 12 U.S.-owned pharmaceutical firms. These data were used to estimate the pre-tax average cost of new drug development. The costs of abandoned NCEs were linked to the costs of NCEs that obtained marketing approval. For base case parameter values, the estimated out-of-pocket cost...

John M. Marsh (406) 994-5621 [email protected] Cost efficiencies are an important factor in the red meat industry. These efficiencies refer to technological changes, resource configurations, and management strategies that result in firms reducing per unit costs of output (including risk). Cost efficiencies in livestock and meat marketing are critical for the economic survival of firms that com...

a r t i c l e i n f o Keywords: Marketing-finance interface Investor relations Role of marketing Market-based assets This paper develops an interdisciplinary conceptual framework demonstrating the role of marketing in managing investor relationships. The framework illustrates how companies can turn investor relationships into market-based assets by analyzing and managing them from a relationshi...