In this paper, the author examines how the rapid penetration of Social Network Sites (SNSs) into everyday life affects higher education marketing. Among unique features offered by SNSs are unprecedented trackability of students’ interests, immediacy in responses, targeted personalization of marketing efforts, and low institutional financial obligations. Growth in Internet Penetration Rates and ...

This study determined the associations between alcohol use exposures, marketing, education, and problem drinking and drunkenness among youth living in the slums of Kampala. This cross-sectional study of youth was conducted in 2011 to quantify and describe high-risk behavior and exposures in a convenience sample (í µí± = 457) of urban youth living in the slums, 14–24 years of age, who were part...

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...

This paper draws on the findings of a survey of 315 education institutions from Australia, Canada, New Zealand, the UK and the USA. Respondents were asked to rate their institutions’ overall performance on a series of 17 items that an examination of the literature and previous indepth interviews identified as being critical to the success of education institutions seeking to market themselves i...

This essay explores how the concept of social marketing can be employed to change attitudes towards leprosy. Firstly, the concept of social marketing is discussed, then the attitudes that people have about leprosy, the stigma that people with leprosy and their families may face, and the detrimental effects that this can have on their lives. The effect of knowledge and education on attitudes tow...

Air pollution is one of the most important problems in the world’s major cities in the last century because it endangers human health and the environment. One of the indicators of air pollution is nitrogen dioxide, which is continuously measured by satellite from space and via ground-based instruments. In this paper, the data for nitrogen dioxide was measured by OMI over Tehran. Wind, surface t...

81 Marketing Education Review, Volume 15, Number 2 (Summer 2005). ANGELINE G. CLOSE is a doctoral student of marketing at the Terry College of Business, University of Georgia, where she received a Comer Research Fellowship. She holds a Masters in advertising from UGA’s Grady College of Journalism. She also is an assistant professor of business at North Georgia College and State University: The ...