Market analysts and marketing strategists stress understanding the fundamental dynamics of a market but how deeply do they think about the interplay of such fundamentals and what frameworks do they use in such thinking? How do business schools teach managers to think this way? The premise of this paper is that in their strategizing, senior marketing executives, boards of directors, consultants ...

Selective bulk analyses, such as statistical learning on temporal/spatial data, are fundamental to a wide range of contemporary data analysis. However, with the increasingly larger data-sets, such as weather data and marketing transactions, the data organization/access becomes more challenging in selective bulk data processing with the use of current big data processing frameworks such as Spark...

Abstract Internet-based services have emerged at a fast pace, but the literature thereon has not kept pace with it. Researchers and marketers still refer to traditional marketing frameworks define manage these services. This paper argues that this approach is detrimental both academicians practitioners. The attempts establish are significantly different from require contemporary frameworks. Fur...

In this paper a four-pole elliptic function bandpass filter is designed with two ground slots. A research of microstrip bandpass filters (BPF) using defected ground structures (DGS) is presented. DGS technique allows designs of tight couplings without the necessity of using very narrow coupling gaps. The simulator Sonnet is used to design the resonator and to calculate the coupling coefficient ...

Pure plays use the Internet as a market entry strategy and brick and clicks use the Internet as an alternate channel of distribution. Several theoretical frameworks are used to explore strategic and performance differences between business models. Results from a sample of 240 firms engaged in Internet-based consumer marketing suggest that brick and clicks are more effective than pure plays at u...

a r t i c l e i n f o There are serious concerns about the theory–practice gap in the research on business marketing. One of the key aspects is the relevance and implementability of the results. The overarching objective of this special issue of " From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management " is to enhance understanding of...

Beneficial micro-organisms, isolated from various environments, can be ‘domesticated’ and used in agriculture, food and biotechnology. An analysis is required for new microbial strains and applications to ensure safety. Various regulatory frameworks apply and in some instances registration is required before marketing. Regulatory demands must be tuned to actual risk. ‘Overregulation’ could hamp...

This article illustrates with numerous examples that the strategic principles of advertising management – and also its concepts and frameworks – are derived more from logic (by deduction) than from empirical generalizations (by induction). As argued by Rossiter in Marketing Theory (2001b, 2002), empirical generalizations are useful only when they are translated into strategic principles, which ...