Genus Leishmania is a protozoan parasite that causes different severe diseases. Fetal Calf Serum (FCS) is the major part of the Leishmania culture media, for mass cultivation and the most expensive ingredient in these media. In the present work, the efficacy of chicken serum was evaluated in Leishmania culture media. The results indicated that, the (10%) chicken serum enriched culture medium su...

  This study compared the use of interpersonal and mass media channels of communication among rural farmers in Kogi State, Nigeria. The specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media c...

As a result of changing business models, the music industry has narrowed its focus to music stars with mass appeal. Management of music star image has become more complicated in the digital realm due to a rise in consumer-generated social media, particularly in the areas of promotion and publicity. As a new element in the promotion mix, social media enables management to develop artist-fan rela...

Mass media sources such as television and movies arguably offer up little in the way of positive Asian/Asian American images or role models. This article contends that the media do not often portray the diversity that is inherent within the Asian American culture and that such a paucity of Asian images may greatly affect perceptions Asian Americans may hold both of their own racial group and of...

from a sociological point of view, social trust is an important element of social order. it is strengthened or undermined by certain factors including mass media. the present study, using a survey method with a sample of 400 citizens of tehran, was aimed at examining the effects of mass media on social trust. the study examined the relationship between three media (national television, satellit...

Media messages and images shape patients' perceptions about quality of life (QOL) through various "old" media-literature, film, television, and music-and so-called "new" media-the Internet, e-mail, blogs, and cell phones. In this article, the author provides a brief overview of QOL from the academic perspectives of nursing, psychology, behavioral medicine, multicultural studies, and consumer ma...

Recent national and international developments are demonstrating the power of technology to transform communication channels, media sources, events, and the fundamental nature of journalism. Technological advances now allow citizens to record and instantly publicize information and images for immediate distribution on ubiquitous communication networks using social media such as Twitter, Faceboo...

Mass transfer in porous media has been of interest to a number of researchers in the field of engineering. The transfer of substances is generally attributed to diffusion, convection of pore fluid and, in some cases, reaction with surfaces of porous media. It is difficult to understand owing to the great sensitivity to ambient conditions such as gravity, boundary geometry and fluid properties. ...