Education sector has witnessed several changes in the recent past. These have forced private universities into fierce competition with each other to get more students enrolled. This resulted adoption of marketing practices by similar commercial brands. To competitive gain, must observe and examine students’ feedback on their own social media sites along competitors. study presents a novel frame...

There is a growing use of social media for communication and entertainment. The information obtained from these platforms like Facebook, Linkedln, Twitter so on can be used inferring users’ emotional state. Users express their emotions such as through text emojis. Such expression harvested the development recommender system. In this work, live tweets users were an emotion-based music captured i...

of the talk In the past years, there has been an increasing amount of research done in the field of Sentiment Analysis. This was motivated by the growth in the volume of user-generated online data, the information flood in Social Media and the applications Sentiment Analysis has to different fields – Marketing, Business Intelligence, e-Law Making, Decision Support Systems, etc. Although many me...

The burgeoning use of Web 2.0-powered social media in recent years has inspired numerous studies on the content and composition of online social networks (OSNs). Many methods of harvesting useful information from social networks’ immense amounts of user-generated data have been successfully applied to such real-world topics as politics and marketing, to name just a few. This study presents a no...

In recent years, mass media content has undergone a blending process with social media. Large amounts of text-based social media content have not only shaped mass media products, but also provided new opportunities to access audience behaviors through these large-scale datasets. Yet, evaluating a plethora of audience contents strikes one as methodologically challenging endeavor. This study illu...