Based on a previous analysis of the cognitive interactivity of movie viewing, this paper examines the circularity at the core of the gameplay experience. Taking the survival horror genre, and more particularly the game Cold Fear, as a case study, it describes the activity as a heuristic circle. If playing a videogame is stepping into a magic circle as Huizinga phrased it, it is also engaging in...

Genre, from the Systemic Functional Linguistics point of view, refers to the organization of any speech activity in stages, determined by the overall purpose of the genre and by social conventions. In this paper, the SFL approach to genre and register is applied to the genre of online movie reviews. A corpus analysis shows specific stages in the genre: Descriptive stages (in turn, Subject Matte...

Cruickshank and Collins [2] ‘Advancing Leadership in Sport: Time to Take Off the Blinkers?’ has created something of a furore around the effectiveness and suitability of dark leadership traits and behaviours. This paper attempts to clarify some of the conceptual issues discussed within their paper, while also redressing a number of literary misrepresentations. Finally, the potential limitations...

BACKGROUND Alaska Native people have nearly twice the rate of colorectal cancer (CRC) incidence and mortality as the US White population. OBJECTIVE Building upon storytelling as a culturally respectful way to share information among Alaska Native people, a 25-minute telenovela-style movie, What's the Big Deal?, was developed to increase CRC screening awareness and knowledge, role-model CRC co...

We present a quantitative analysis of evaluative language in a genre in which it is particularly prominent, that of movie reviews. The data chosen are nonprofessional consumer-generated reviews written in English, German and Spanish. The reviews are analyzed in terms of the categories of Attitude and Graduation within the Appraisal framework (Martin & White, 2005). The results show a clear infl...

The interactive and multi-protagonist (IMP) film is a novel concept that extends the hypermovie genre. The IMP film is based on the common structures of linear narrative storytelling and provides the viewer with various decision points within the evolving story that support an active choice among different protagonists’ views. The viewer will thus be elevated to the role of a decision maker. Th...

  Purpose: The purpose of this study was to investigate the impact of effective marketing factors on increasing film sales. Method: This research was applied in terms of purpose and descriptive-survey in terms of implementation with correlation approach. The statistical population of the present study was 294 producers, directors and media experts who used the Cochran's formula due to the...

Online streaming companies such as Netflix have become dominant in the media distribution sector. However, such media delivery services often support very rudimentary search, especially for natural language queries. To provide a more natural search interface, we have developed a conversational movie search system, which parses the recognition hypothesis of a spoken query into semantic classes u...

FALL 2015 73 The recent explosion of content (such as movies, TV shows, sports, and others) available on television coupled with an increase use in mobile devices (that is, smartphones and tablets) has created significant interest in second-screen applications from both end users and content providers. Second screen applications are designed to run from mobile devices and to enhance the televis...