This paper aims to examine the effect of price discounts on store image and eventually consumers’ purchase intention in online shopping context of cell-phones. For this purpose, two cell-phone brands; i.e., Nokia and HTC were selected to study among 248 professors, employees and university students from University of Tabriz, Iran during April-June 2012. Required data was collected through quest...

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of ind...

Online group shopping has emerged as a new e-commerce model and received attention in both academics and practice. Prior research focuses on investigating online group shopping mainly from the marketing discipline, and little research has tried to examine individual consumers’ acceptance of online group shopping from the technology acceptance perspectives. This paper aims at investigating the d...

Online shopping enables consumers to search for information and purchase products or services through direct interaction with online store. This study aims to examine the effect of Internet marketing environment, product characteristics, familiarity and confidence, and promotional offers on consumer online shopping behavior. 200 questionnaires were distributed to the respondents, who are studen...

Some Internet shoppers use online shopping aids to help them search for products and services, and to assist them in making in-depth comparisons among alternatives. By presenting comparison information on salient criteria (e.g., price) from multiple vendors of a specific product, online shopping aids can increase the number of alternatives considered, while reducing search time and costs. In th...

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues ...

Consumers in the online shopping environment have had difficulties in selecting an optimal supplier. This is caused by the fact that current comparison shopping services have limitations in considering sup-plier's various pricing strategies. Current Comparison Shopping Model (CSM) including these limitations may enable online consumers to select a non-optimal supplier. To overcome these problem...

This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The 465-respondent sample consists of 68.8% women and 31.4% men. A structural equation model confirms model fit. Perceived usefulness, enjoyment, and subjective norms are determinants of onl...

One of the continuing issues in the management of information technologies is the difficulty of identifying significant factors that influences consumers to accept and make use of systems developed and implemented by others. Existing studies have employed the technology acceptance model (TAM) to address this issue and the model has now become one of the most widely used models in information te...

This paper aims to examine the influences on the consumers to choose the online shopping channels, or to avoid using them, when alternative channels are available. This is an exploratory research conducted in the UK using a quantitative approach in collecting data. The primary data of this research have been collected through the use of questionnaires that have been completed by 106 internet us...