This paper proposes a research agenda for studying factors that may affect marketing effectiveness in the context of online communities. Findings of prior studies are synthesized into a more comprehensive review of the state of the art of research on word of mouth marketing through online social networks. Based on the review, we propose a research model that incorporates both network and indivi...

This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested...

Terrorist Activities worldwide has approached the evolution of various high-ended methodologies for analyzing terrorist groups and networks. Existing research found that Social Network Analysis (SNA) is one of the most effective and predictive method for countering terrorism in social networks. The study reviewed various SNA measures for predicting the key players/ main actors of terrorist netw...

With the development of Massive Open Online Courses (MOOC) in recent years, discussion forums there have become one of the most important components for students and instructors to widely exchange ideas. And actually MOOC forums play the role of social learning media for knowledge propagation. In order to further understand the emerging learning settings, we explore the social relationship ther...

Feedback intervention in computer-mediated situations can be interpreted as a way to augment communication. According to this idea, this study investigates the effect of providing a group with a Social Network Analysis-based feedback on communication in an on-line game where players talk to each other via textual chat. Three different situations across two different sessions were compared: an I...

There is an emerging trend in higher education for the adoption of massive open online courses (MOOCs). However, despite this interest in learning at scale, there has been limited work investigating the impact MOOCs can play on student learning. In this study, we adopt a novel approach, using language and discourse as a tool to explore its association with two established measures related to le...

      Instagram is the fastest growing social network site globally. Instagram is an online, mobile phone photo-sharing, video-sharing, and social network service that enables its users to take pictures and videos, and then share them on other platforms. The purpose of this study is to distinguish the student’s Instagram social network addiction by personality, alexithymia and attachment styles...

Online social networks are multi-dimensional and dynamic. By combining these two perspectives, we can differentiate between various temporal patterns, better understand the mechanisms behind network formation, and test theories that are potentially associated with the behaviors of individuals online. In this study, we develop a temporal network analysis model and a multi-theoretical framework f...

background: currently with the emergence of the internet, patients have an opportunity to exchange social support online. however, little attention has been devoted to different dimensions of online social support exchanged in virtual support communities for patients with multiple sclerosis (ms). methods: to provide a rich insight, the aim of this qualitative study was to explore and categorize...