Online shopping often requires consumers to choose among multiple products without detailed information about the quality. Herding is common in such situations which require consumers to infer product quality from other consumers’ choices and incorporate that information into their own decision-making process. The Internet affects the herding phenomenon in two ways. On the one hand, it provides...

Online advertising, as a vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is challenge marketing usually evaluated by user response through different metrics, such clicks on advertisement (ad) creatives, subscriptions to products, purchases items, or explicit fe...

The emerging social networking technology demonstrates as a promising technology that fosters user interaction and information communication. This research attempts to investigate how product attitude forms on online review sites with social networks. The implementation of social networking technology on online review sites can challenge our prior understanding about the weak tie assumption of ...

Computer-synthesized speech is emerging as a mainstream human-computer interface in post-PC devices. However, there is limited research on its effect on the user experience. We contribute to this emerging stream by focusing on online review persuasiveness. The current presentation standard is the text review accompanied by images and numeric ratings. We review the limited theory on the effect o...

The creation of online consumer communities to provide product reviews and advice has been touted as an important, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two popular Internet sites and examine the effect of consumer reviews on firms' sales. We use publicly available data from the two leading online booksellers, Amaz...

Research has consistently shown that online word-of-mouth (WOM) plays an important role in shaping customer attitudes and behaviors. Yet, despite their documented utility, explicit user scores, such as star ratings have limitations in certain contexts. Automatic sentiment analysis (SA), an analytics technique that assesses the “tone” of text, has been proposed as a way to deal with these shortc...

Amazon.com is originally found by Jeff Bezos in 1994 and has grown rapidly to become one of the most successful e-commerce businesses in the world. Today, Amazon.com is a Fortune 500 company and is the largest online retailer in the United States. One of the reasons that lead to the company success is the innovative review systems. The structured user friendly system has benefited both the comp...