The purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed the study of brand loyalty stages by Oliver (1997)...

Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...

The purpose of this paper was to demonstrate empirically that attitudinal loyalty and satisfaction are divergent concepts. The results of this paper indicate that attitudinal loyalty is satisfaction driven and that satisfaction and attitudinal loyalty are related but divergent concepts. However had the analysis relied exclusively on correlation or exploratory factor analysis the empirical resul...

We evaluated the effect of a loyalty program in terms of its ability to alter normal repeatpurchase patterns and move a brand into an “excess loyalty” position. In doing so we replicate the work of (Sharp and Sharp, 1997) and extend the research by examining an almost identical loyalty program but in a more “promotion sensitive” market (and in a different country) and where a retaliatory price ...

This paper explores the role of brand loyalty and social media in ecommerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and...

Forensic patients with schizophrenia who had carried out a homicide scored higher on a measure of moral cognition (MFQ-30) than other violent patients. Neurocognitive impairment was associated with homicide by mediation via higher scores for in-group loyalty.

this study designed a structural model taking into account the views of staff on human resource management systems, human resources, job satisfaction and organizational loyalty pays yeast industry in iran. this study used structural equation modeling (sem). by using cluster sampling and cochran's formula, 288 patients were selected. the structural equation analysis and factor analysis were...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

Loyalty concept is analyzed under different points of view such as brand, customer or store loyalty. Furthermore, due to the advancements in relationship marketing concept and the raising prominence of building relationship with the customers, this study focuses on the store loyalty aspect and aims to investigate the relationship between store loyalty and the customers’ relational benefits (soc...

This study aims to determine the effect of Customer Relationship Management (people, process and technology) to the satisfaction and loyalty of patients at Primary Clinic dr. Suherman Muhammadiyah University of Jember. The population of this study were all patients treated at the Primary Clinic dr. Suherman MuhammadiyahUniversity of Jember. The sampling method is purposive sampling with the num...