Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those abroad. This research article aims investigate effectiveness of consumer in influencing attitudes, purchase intentions, and actual buying behavior. By leveraging secondary data sources, this study provides valuable insights into impact on ...

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perc...

This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...

This study investigated the effectiveness of compensation on behavioral intentions through perceived equity, which is moderated by consumer-service organization relationships. Online survey was conducted to collect data, using hypothetical scenarios manipulating recovery efforts and relationship level conditions. Mediation tests showed that perceived equity fully mediate the effect of compensat...

The purpose of this study is to propose a model that explains the consumers’ perception of customization in e-commerce. This study suggests two determinants of consumer attitude toward the e-commerce website with customization options: perceived participation and perceived company responsiveness. Consumer attitude was posited to influence consumers’ intention to consider a long-term relationshi...

This paper reports the findings of a Web-based survey of 700 New Zealand Internet users. The survey was designed to explore the importance of perceived consumer risk and the Internet shopping experience in the online purchasing behaviour of Internet users. Both perceived consumer risk and loss of social interaction in Internet shopping were found to be negatively associated with the amount of o...

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major ...

User generated content (UGC) is an important source of information to consumers, yet prior research has not fully explored how certain aspects of the content, specifically the tone, perception of quality and source credibility influence attitudes and intentions to buy. This study investigates how the tone of UGC influences perceived content quality, source credibility, attitudes and consumer in...

Perlindungan lingkungan telah menjadi perhatian dan mulai diakui oleh masyarakat internasional. Kerusakan menyebabkan bencana lingkungan, tidak hanya untuk kesehatan, tetapi bahkan kelangsungan hidup manusia. Penelitian ini bertujuan menganalisis pengaruh perception social responsibility terhadap brand trust, Consumer attitude perceived consumer effectiveness serta purchase intention pada perus...