BACKGROUND Section 114 of the 1997 Food and Drug Administration Modernization Act (FDAMA) effective February 19, 1998, permitted some additional flexibility for drug companies to provide "health care economic information" to "a formulary committee or other similar entity" and may have caused a decline in economic messages used in print advertisements in medical journals. We previously investiga...

With the current turmoil in the U.S. economy, it is more necessary than ever to ensure that graduates and employees have the skills necessary to compete in the job market. Previous research has looked at job advertisements in print and online media to determine skills that employers were seeking. That research has allowed only a relatively small sample of the jobs currently available to be anal...

CONSUMER CHOICES usually occur some time after exposure to advertisements; this is the case for mass media advertisements and also for direct-response advertisements, such as web advertisements, if the purchase response is not made instantaneously. It is possible that delayed choice may result from implicit brand awareness and brand attitude enhancement, without recall of the episodic advertisi...

The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and acr...