JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected].. National Council of Teachers of English is collaborating ...

Persuasion is an indispensable skill in everyday life; that why, it has aroused researchers’ interest. This study aims to investigate the most frequently used persuasive strategies texting WHO COVID-19 Virtual Press Conferences and explore how these are employed achieve messages.To this end, a text of been chosen randomly be analyzed based on Dillard Shen’s (2013) “Persuasive Health Campaigns”....

Since the outbreak of Covid-19 in March 2020 Jordan that has continued to grow and impact all spheres our lives, government been struggling curb pandemic through a range safety health measures. To this end, officials have employed diverse linguistic strategies different media outlets realize persuasion on target audience order increase their awareness about ongoing crisis win public compliance ...

This paper discusses how persuasive technologies can be made adaptive to users. We present persuasion profiling as a method to personalize the persuasive messages used by a system to influence its users. This type of personalization can be based on explicit measures of users' tendencies to comply to distinct persuasive strategies: measures based on standardized questionnaire scores of users. Ho...

Can you imagine a city that feels, understands, and cares about your wellbeing? Future cities will reshape human behavior in countless ways. New strategies and models are required for future urban spaces to properly respond to human activity, environmental conditions, and market dynamics. Persuasive urban systems will play an important role in making cities more livable and resource-efficient b...

Research has shown that there are differences in how males and females respond to persuasive attempts. This paper examines the persuasiveness of the six persuasive strategies Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus and Liking developed by Cialdini with respect to age and gender. The results of the large-scale study (N = 1108) show that males and females differ si...

E-commerce persuasive strategies are more effective when they are personalized. Using a sample size of 251 Amazon shoppers, we studied the effect of the persuasive strategies of the PSD framework on e-commerce customers based on 1) if they often review or rate products after purchase and 2) how long they have been customers of Amazon. Results of our analysis show that for the customers who ofte...

A vast majority of people with motor disabilities cannot be part of the today’s digital society, due to the difficulties they face in using conventional interfaces (i.e., mouse and keyboard) for computer operation. The MAMEM project aims at facilitating the social inclusion of these people by developing a technology that allows computer operation, solely by using the eyes and mind. However, tra...

Firms invest millions of dollars in the introduction of new information systems for long-term benefit. If employees are not willing to accept a new information system, such investments may be wasted. Employee acceptance of a new information system is in part determined by external influences. However, previous research has neglected the paths of persuasive strategies and external social influen...

Persuasive games tackling serious issues in a literal, explicit fashion are far less likely to succeed in changing attitudes or behaviors than are games that take the more “stealthy” approach of embedding persuasive messages within a game’s content or context. The “Embedded Design” model, which we introduce here, offers novel, evidence-based strategies for including persuasive content in a game...