S AS A GENRE IN ACADEMIC WRITING Academic writing is always considered to be purely objective, impersonal and informational, designed to disguise the author and deal directly with facts. This objectivity in academic writing, however, has been challenged by researchers (Biber, 2006; Charles, 2006; Hunston, 1994, 2004; Hyland, 2000 & 2002; Hyland and Tse, 2004), because academic writing is obviou...