We studied the ability to reduce supply–demand mismatch of a periodic Make-to-Order (MTO) production system using safety stocks with marketing managing demand lead-time guarantee and price as levers. The aim is understand interdependencies between guarantee, price, stocks. modeled problem an unconstrained stochastic non-linear programming problem, maximizing expected profit per-unit time obtain...

price is one of the four elements of marketing mix. one of the important decisions any business faces is select pricing strategies that can be effective in achieving company goals. pricing methods are generally divided into cost-based and value-based methods. considering that the marginal cost of information goods is zero, the pricing methods of these goods is value-based. in this study, mtn ir...

This paper analyzes the manufacturers’ strategy of optimizing the direct rebate to the final customer and the wholesale price to a profit-maximizing retailer with a price-dependent stochastic demand. The manufacturer possesses full information about the cost and the functional relationship among demand, price and rebate, but may or may not know about the nature of the underlying demand uncertai...

We consider a manufacturer introducing a new product into a distribution channel and examine what wholesale price should be charged. The setting in many ways is simple. The channel is abbreviated with the manufacturer selling directly to the retailer. The contract is also simple, merely a flat wholesale price. Demand is stochastic but independent and identically distributed in each period. Comp...

the present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (sc1: producer - consumer, sc2: producer - retailer - consumer, sc3: producer - commission agent - retailer - consumer, sc4: producer - commission agent - wholesaler - retailer - consumer) for two variety (allahabad safeda and apple guava) of guava. the gross marketing pri...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

the increasing consumption of electricity in iran is one of the greatest concerns of the government. using the subsidy-based pricing system is one of the main reasons of improper pattern of residential electricity consumption that has imposed great cost over the government due to the increased number of consumers and their improper way of consuming electricity. in this paper, we analyze the fac...

demand for farm output is theoretically consistent with consumer demand and marketing performance. many studies have focused on demand interrelationships at the retail level, but not on the demand for farm output. in this study, derived demand elasticities of sheep, beef and chicken were estimated in a complete system of demand functions by seemingly unrelated regression estimator (sure) for th...