This study examines the nature of the discourse of advertising. The focus is on consumer advertising, which is directed towards the promotion of some product or service to the general public. The study, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic elements of the most per...

Health tourism is a profitable and competitive industry, which includes both medical and wellness tourism. This research intends to identify and analyze the determinants of medical tourism expansion in Iran. To this end, first, 384 questionnaires were distributed among medical tourists visiting selected private hospitals in Tehran, and medical tourism experts in both private and public sectors ...

clarification of the legal and religious status of property ownership rights and paving the way for elimination of defects and completing existing rules and therefore, expanding economic security as well as determining and explaining the limits of expropriation by religious legitimate government and religious statement of permission of such an action from the islamic state and clearing objectiv...

martin powell suggests that the death of the english national health service (nhs) has been announced so many times we are at risk of not noticing should it actually happen. he is right. if we ‘cry wolf’ too many times, we risk losing sight of what is important about the nhs and why.

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no effect of tobacco advertising. In this paper, these prior studies are examined more closely with several important insights emerging from this analysis. This pa...

With the rapid development of new era and media, opportunities challenges public service advertising coexist. Against backdrop times needs to incorporate more subjects, so that audience can pay attention understand such advertisements. Based on above social background, how better publicize mainstream values society among with help is what current government focus solve. This research combines i...

Service description in a distributed system allows system components to know about one another and to make intelligent decisions regarding request routing and propagation. The paper discusses service description model used in a distributed system for Web search and search-based advertising. A service description consists of content description (terms), attribute set, and a number of service par...

The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect o...

in recent years, performance gap between private and public sector has affected researchers of public administration to pay attention to the concept of public service motivation. present research has been accomplished aiming at improving public service motivation among employees of public sector and is intended to identify effective factors on public service motivation. for this reason, 196 peo...

Asymmetry exists among the firms selling homogeneous product in online market. This paper provides a theoretical study on the equilibrium behavior of the firms and the information gatekeeper in a duopoly market with asymmetric sizes of loyal consumers. In equilibrium, the firm with larger number of loyal consumers tends to advertise less frequently but charges a lower average price whenever adv...