Many e-commerce transactions via e-payment systems is carried out. The aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the Iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

The process of the trust production and transfer is both stochastic and rational. In this article, we analyze the characters of this process in consumer’s social networks, by dividing consumers and merchants into two types: Risk-aversion type and Risk-neutral type for consumers, high-grade and low-grade for merchants respectively. Based on multi-agent NETLogo system, three kinds of virtual soci...

The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

In today’s competitive scenario in corporate world, “Customer Retention” strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of data mining applications, opportunities and challenges in CRM. It covers the topic such as customer retention, ...

Supply chains are constantly exposed to various risks. An incident or uncertain event, which has positive or negative effect on the objectives of a project, is called a risk. According to this identification, analysis and prioritization of risks may have a significant role in the success of the project. The purpose of risk management is to reduce the risks of non-achievement of these object...

Supply chains are constantly exposed to various risks. An incident or uncertain event, which has positive or negative effect on the objectives of a project, is called a risk. According to this identification, analysis and prioritization of risks may have a significant role in the success of the project. The purpose of risk management is to reduce the risks of non-achievement of these object...