The rapid development of rural tourism business is attractive to researchers various social sciences. Rural usually studied in the general context service economics and management aspects, without highlighting peculiarities, objective subjective difficulties sustainable development. Successful homesteads not possible a good knowledge its environment evaluation research-based marketing decisions...

Purpose This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards promotion in the retail purchase experience (PE). Design/methodology/approach The study examines data from a survey of 284 Hong Kong consumers, using shopping mall-intercept method. Every third person walking past resear...

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An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also th...

It would be a significant understatement to say that sales promotion is enjoying a dominant role in the promotional mixes of most consumer goods companies. The 1998 Cox Direct 20th Annual Survey of Promotional Practices suggests that many companies spend as much as 75% of their total promotional budgets on sales promotion and only 25% on advertising. This is up from 57% spent on sales promotion...

For prescription drugs, demonstrated benefits define the parameters of acceptable risks. For example, liver toxicity may be acceptable in a drug approved for cancer, but unacceptable in a drug approved for acne. Government regulatory bodies review laboratory, animal, and human data to confirm that a drug has the claimed efficacy and safety prior to approving its release in the market for specif...

Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships. The average consumer packaged goods (CPG) company allocates 14% of its total revenue to trade promotion activities1, which underlines the importance of these programs. Despite growing trade promotion budgets, many companies simply anniversary the prior year’s trade...