Development of new commercialized products and recognized that are increasingly innovative promising. Among the ingredients suit characteristics, there is hydrolyzed collagen Nile tilapia (Oreochomis niloticus), extracted from skin some promissory to be discarded, as an alternative due its nutritional technological characteristics. Considering importance innovation in food market use healthy su...

Purpose Atmospherics is undoubtedly a multi-sensory concept, despite mostly being studied on sense-by-sense basis by architects, sensory marketers and urban designers alike. That is, our experience nearly always the result of cross-modal/multi-sensory interactions between what we see, hear, smell feel in given space. As such, it critical that researchers study senses concert. said, few empirica...

Türkiye’nin kültürel diplomasi aygıtlarının bazı popüler kültür içerikleri etrafında tartışılması, araştırmacıların ve iletişim profesyonellerinin eğilimlerini belirler. Bir ideolojik mücadele alanı itibar rekabeti olarak şekillenen ilişkileri, akışkan kültürlerin yöndeştiği bir çağda ulusların marka değeri sahnelendikleri temsil tarihinin de katalizör güçleri halini alır. Kültürün pazarlanabil...

Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

. We perceive everything that surrounds us with our senses. People are able to the environment, including market or shopping through sight, hearing, touch, smell and taste. Human senses play a very important role in product selection until recently have been underutilized marketing strategies. Information person receives from environment comes five human organs (eyes, ears, nose, mouth skin), w...

The digital transformation of marketing leads to new forms interaction with consumers. It has been established and well known that auditory stimuli generally affect human behavior. However, in the field sensory marketing, only limited attention paid role effects audition online marketing. In this research, we will further explore how sound influences consumer product selection a digitalized set...

Background: To improve dairy consumption among children, it is crucial to explore probable barriers and facilitators toward it. The current qualitative study aims to discover barriers and facilitators of dairy intake among school-age children in Tehran to suggest strategies to improve it based on the optimal components of social marketing. Methods: In a qualitative study, 111 school-age childre...

Purpose Do consumers rate reviews describing other consumers' sensory experience of a product (touch, smell, sight, hear and taste) as helpful or do they more practical properties (product performance characteristics/features) helpful? What is the effect review helpfulness on purchase intention? Furthermore, why perceive non-sensory differently? This study answers these questions. Design/method...

Food industries are developing new processing technologies, resulting in the emergence of product categories, including ready-to-eat meals, functional foods and beverages, plant-based foods, etc. Rapid globalization, changes lifestyle, consumer awareness, perception toward food drive further technical advancements. However, remains prime factor for marketing technological development. Consumer ...