With more than four billion usage of cellular phones worldwide, mobile advertising has become an attractive alternative to online advertisements. In this paper, we propose a new targeted advertising policy for Wireless Service Providers (WSPs) via SMS or MMSnamely AdCell. In our model, a WSP charges the advertisers for showing their ads. Each advertiser has a valuation for specific types of cus...

Mobile phone text messages (SMS) are a promising method of health promotion, but a simple and low cost way to obtain phone numbers is required to reach a wide population. We conducted a randomised controlled trial with simultaneous brief interventions to (i) evaluate effectiveness of messages related to safer sex and sun safety and (ii) pilot the use of mobile advertising for health promotion. ...

This paper is designed to investigate physicians’ opinions regarding an SMS professional medical news service in the Finnish health-care sector. A survey using SMS mobile technology was conducted on March 5, 2003. 259 out of 685 responded within 2 days, and 90% came within 6 hours after the survey was sent out. The response rate was 38%. Findings from this simple SMS survey showed that physicia...

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during attract customers. qualitative research collecting data interviewing, observ...

Social media, such as tweets on Twitter and Short Message Service (SMS) messages on cellular networks, are short-length textual documents (short texts or microblog posts) exchanged among users on the Web and/or their mobile devices. Automatic keyword extraction from short texts can be applied in online applications such as tag recommendation and contextual advertising. In this paper we present ...

In developing countries, Short Messaging Service (SMS) is one of the most widely used and cheapest modes of communication. Hence, this medium is often exploited by advertising companies to reach masses. The unsolicited (spam) SMSes consume user attention and have become a reason of annoyance for most of the mobile phone users, as not many of them use the information from these SMSes. We conduct...

The article studies methods of advertising campaign budget allocation in digital space using hypotheses. author proposes a new approach based on the use hypotheses as an medium. A form media plan specifically designed for has been presented. Special attention is paid to two types campaigns: those that pay clicks or impressions and direct marketing tools (SMS, mobile notifications email newslett...