This study investigated the proposition that adolescence involves significant shifts in social identity as a function of changes in social context and cognitive style. Using an experimental design, we primed either peer or gender identity with a sample of 380 early- (12-13 years), mid- (15-16 years), and late-adolescents (18-20 years) and then measured the effect of the prime on self-stereotypi...

This research studies the origins of identity among the female students in Khalkhal high-schools in 2012-2013. Data was gathered through the survey method (questionnaires) and the library method. The dependent variable was the study of identity seeking, but the independent variable includes the degree of religious orientation, social status of the family, the access to foreign networks, the sol...

Given the pervasiveness of language in social life and the implications that language use can have for one’s individual and collective identities, attempts were made to explore the theoretical and empirical advantages in connecting social psychological theories of identity and sociolinguistics in order to explore language and identity among second generation British Asians. This paper features ...

Drawing on social identity theory and self-categorization theory, we outline an approach to sport psychology that understands groups not simply as features of sporting contexts but rather as elements that can be, and often are, incorporated into a person's sense of self and, through this, become powerful determinants of their sport-related behavior. The underpinnings of this social identity app...

The aim of this study is to show how consumers' pursuit social identity drives collaborative consumption. A survey conducted among active participants in various forms consumption found four types users with clearly distinguishable characteristics: Social Followers, Distrustful Prosumers, Doubtful Laggards and Traditional Spenders. We use theory explain why those who engage because sociability ...

While the effect of social factors on information technology (IT) acceptance behavior has been recognized as an important issue, only a few studies examined this topic in the context of the technology acceptance model. In this study, we incorporate two social factors, self identity and social identity, in the model and address their impacts on IT acceptance decision. An empirical study investig...

Limited information exists on the racial attitudes and ethnic identities of groups of mixed racial origin. The present research tested the hypotheses that the construct of ethnic identity is valid among such groups and that ethnic identity is related to out-group prejudice, as predicted by social identity theory. The Multigroup Ethnic Identity Measure, the Anti-White Scale, and the Subtle Racis...

Media exposure may have implications for family planning, a public health issue of key importance. Drawing on social comparison theory and social identity theory, a prolonged exposure experiment examined whether media portrayals of women's social roles affect fertility desires among 166 American, nonstudent, never married, childless women ages 21-35 years old. After sign-up and baseline session...