As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands.We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sent...

Merger and Acquisition fever continues. Whereas the M & A boom of the 1980s was driven largely by financial considerations, resulting in many leveraged buyouts and hostile takeovers, more of today’s mergers and acquisitions are friendly and are motivated by strategic profit goals. Reflecting this transition, marketing synergy has become a more relevant factor in determining the ultimate success...

Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field. To advance current knowledge, we provide a practical definition and discuss the conceptual underpinnings o...

Social Media Services like Social Network Sites and Microblogging services gain increasing attention from enterprises. This is on the one hand for internal usage but as well for utilizing these services, with hundred millions of users, for marketing purposes. Partly this is induced by customers losing trust in conventional advertisements. However, to date only very limited research exists on th...

This study considers potential influences of export marketing performance at the individual product-market level. Data were gathered via a mail survey of Thai exporters. The results indicate that ..... are significant determinants of export marketing performance.

strategic human resource management implications in different part of the worlds have been investigated in different research papers. the depth of implementation of shrm, results in the productivity of the organizations. the current paper is a conceptual overview on the shrm implementation in iran. the circumstances and the elements that contribute to the shrm implementation in this country nee...

Social marketing as a concept was developed in the 1970s to help improve overall society and bring about positive social changes. The of first presented by Zaltman, Kotler, Kaufman, their 1972 book, Creating Change. This paper addresses role with specific examples how associated educational research can be applied school libraries. is based on general principles strategies aimed at selling prod...