Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

One of the most common styles of business today is electronic business, since it is considered as a principal mean for financial transactions among advanced countries. In view of the fact that due to the evolution of human knowledge and the increase of expectations following that, traditional marketing in electronic business cannot meet current generation’s needs, in order to survive, organizat...

While most research on the topic of trust on the semantic web has focused largely on digital signatures, certificates, and authentication, more social notions of trust which are reputation-based are starting to gain attention. In this paper, we describe an algorithm for generating locally-calculated reputation ratings from a Semantic Web Social Network. We present mathematical and experimental ...

Recently label propagation recommendation receives much attention from both industrial and academic fields due to its low requirement of labeled training data and effective prediction. Previous methods propagate preferences on a user or item similarity graph for making recommendation. However, they still suffer some major problems, including data sparsity, lack of trustworthiness, cold-start pr...

IN PREVIOUS studies [l] it has been established that a cluster of social events requiring change in ongoing life adjustment is significantly associated with the time of illness onset. Similarly, the relationship of what has been called ‘life stress,’ ‘emotional stress,’ ‘object loss,’ etc. and illness onset has been demonstrated by other investigations [2-131. It has been adduced from these stu...

intordaction : religion and its concepts have been a main as well as unique source in producing social capital. the development of social capital, as the raw material for a civil society, depends on certain variables including religion and religious culture. in spite of numerous researches on social capital and its factors, there are few systematic studies undertaken to examine interrelationshi...

DESCRIPTION. The Home & Community Social Behavior Scales (HCSBS) is a 64-item behavior rating scale that is completed by parents “and other home-based raters” of children and youth between ages 5 and 18. In contrast to the “highly clinical” nature of many child behavior rating instruments, the HCSBS is designed to emphasize “routine or commonly occurring social competencies and problems” (user’...

Social-networking functions are increasingly embedded in online rating systems. These functions alter the rating context in which consumer ratings are generated. In this paper, we empirically investigate online friends’ social influence in online book ratings. Our quasi-experiment research design exploits the temporal sequence of social-networking events and ratings and offers a new method for ...