This paper aims to examine the effect of price discounts on store image and eventually consumers’ purchase intention in online shopping context of cell-phones. For this purpose, two cell-phone brands; i.e., Nokia and HTC were selected to study among 248 professors, employees and university students from University of Tabriz, Iran during April-June 2012. Required data was collected through quest...

Both theoretical and practical efforts in store image often neglect the characteristics that have interactions and mutual influence among attributes or criteria, even in the stages of different brand life cycles. This study aims at creating a hierarchical framework for the store image managements. The analytical network process and fuzzy sets theory have been applied to both share of mind in st...

The objective of the study was to investigate impact store environment on repurchase intention and examine mediating role image created through Sri Lankan retail supermarkets. Data were collected from 183 customers supermarkets using a questionnaire. Findings indicate that leads image, which is important for formation customers. further revealed partially mediates relationship between Retail ma...