Adapting the theory of reasoned action, the present study examined help-seeking beliefs, attitudes, and intent among Asian American college students (N = 110). A multiple mediation model was tested to see if the relation between Asian values and willingness to see a counselor was mediated by attitudes toward seeking professional psychological help and subjective norm. A bootstrapping procedure ...

The study aims to investigate the factors that affect users’ intention to adopt mobile payment services. Drawing upon the Technology Acceptance Model, the study integrates use context and subjective norm to put forward a theoretical model. 375 valid survey responses were collected. The results show that use context is the strongest predictor of intention to adopt mobile payment services. It has...

The aim of this study was to describe the attitude and subjective norm of dental practitioners towards practicing the atraumatic restorative treatment (ART) in Tanzania. A pre-tested questionnaire on attitudes and subjective norms to practice ART was mailed to all 147 dental practitioners working in the regional and district government clinics. The independent variables were: gender, working ex...

We conducted a quantitative meta-analysis of previous research on the technology acceptance model (TAM) in an attempt to make well-grounded statements on the role of subjective norm. Furthermore, we compared TAM results by taking into account moderating effects of one individual-related factor (type of respondents), one technology-related factor (type of technology), and one contingent factor (...

Computers are increasingly widespread, influencing many aspects of our social and work lives, As we move into a technology-based society, it is important that classroom experiences with computers are made available for all students. The purpose of this study is to examine preservice teachers’ attitudes towards computers. This study extends the technology acceptance model (TAM) framework, with s...

A general multiple attribute decision-making (MADM) approach is proposed to integrate subjective preferences and objective information and to assess the relative weights of attributes, where subjective preferences are expressed either by a fuzzy preference relation on decision alternatives or by a pairwise comparison matrix on the relative weights of attributes or by both of them and objective ...

background: regular physical activity is ranked as a leading health indicator. despite the extensive benefits of physical activity, elder people are much less active than desired. using theory of planned behavior (tpb) and the self-efficacy construct, this study examined the prediction of physical activity intention and behavior in a sample of elderly male resident of a nursing home. methods: i...

background : since risk factors of hypertension are formed during adolescent period and regarding that attitudes change occurs more easily in these ages, the present paper aimed to evaluate the impact of education based on the theory of planned behavior in hypertension prevention behaviors in female adolescent students. methods : in this quasi-experimental study, 160 girls of 12-16 yr old (80 i...

The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Faceboo...