As electricity networks expand, television is second only to lighting in terms of priority uses. A recent survey of households in a rural area of Indonesia showed how rapidly the technology spread. Within two years of electrification, television ownership was 30 percent. Within seven years of electrification, household ownership rates reached 60 percent –this in an area where average incomes we...

Excessive alcohol consumption accounted for an estimated 4,700 deaths and 280,000 years of potential life lost among youths aged <21 years each year during 2001-2005. Exposure to alcohol marketing increases the likelihood to varying degrees that youths will initiate drinking and drink at higher levels. By 2003, the alcohol industry voluntarily agreed not to advertise on television programs wher...

Distance education is among the significant fields for the application of educational technology. Distance education in China has gone through three phases, namely: correspondence-based education, radio and TV-based education and online education. This paper was based on educational technology application, and the historical, dialectic and developmental perspectives. It analyses the social and ...

In this thesis, I designed and implemented a program which simulates a television receiver on a workstation. The television receiver is connected to a network called the Media Bank. The Media Bank is a distributed database which is being developed at the MIT Media Laboratory. The program is written in C and runs on the OSF3.2 UNIX operating system. This software package simulates a future telev...

In the era of TVIII, characterised by deregulation, multimedia conglomeration, expansion and increased competition, branding has emerged as a central industrial practice. Focusing on the case of HBO, a particularly successful brand in TVIII, this paper argues that branding can be understood not simply as a feature of television networks, but also as a characteristic of television programmes. It...

This study found that participant’s previous teletext experience and previous iTV experience influenced their openness towards using interactive television in planning independent longhaul holidays. The study surveyed participants for their previous interactive media experience (internet, iTV and teletext) before viewing a linear or interactive television destination promotion. Two ad models (i...

Digital television broadcast started in Finland on 27 th of August 2001. A new period in this entertainment field has already begun. Because of the importance of television in the society, the shift between analogue and digital has to be done with the viewers in mind. The User Interface of any application provides the user the means to communicate with the system. Since it is what the viewer ca...

Contextual studies of information technology diffusion offer an opportunity to understand both the production and diffusion of IT innovations. Using a case of mobile-TV in the United Kingdom, this paper uses actor network theory (ANT) to render context as the various cross-industry groups and technologies enrolled and translated into the construction and reinvention of the mobile-TV services. B...

In the last years, FTTH (Fiber-to-the-home) networks became an excellent solution to deliver broadband internet access and TV services. A furthermore integration of IRUWB (Impulse-radio ultra-wideband) signals into GPON (Gigabit-Passive-Optical-Network) technology is analyzed, with opportunity to allow wireless distribution of high definition video over a future personal area network. It is con...