While they demonstrate some ability to critically analyze the more obvious forms of deceptive weight-loss advertising, many girls do not recognize how advertising evokes emotional responses or how visual and narrative techniques are used to increase identification in weight-loss advertising. This study examined how girls aged 9-17 years interpreted magazine advertising, television (TV) advertis...

This study examined the reach and impact of a social marketing intervention to reduce HIV risk among heterosexually identified (HI) Latino men who have sex with men and women (MSMW). Repeated cross-sectional intercept surveys were conducted in selected community venues during and after the campaign with 1,137 HI Latino men. Of them, 6% were classified as HI Latino MSMW. On average, 85.9% of the...

the aim of this study was to survey the effect of arousal by the presence of audience and music and their comparison on learning and performance of basketball dribbling. subjects were 36 healthy and non-athlete girls (mean and sd of age 21.8±2.23 years, height 163.4±6.19cm and weight 57.5±10.13kg) were divided into three groups of audience (n=12), music (n = 12) and control (n = 12) randomly. t...

nowadays, the audience plays a key role in the interpretation of cultural products including movies. thus, discovering how the audience make sense of and interpret things can lead us to the social world underlying such interpretations. women are among audience who could have different readings based on their cultural and generational experiences and background. based on the interpretive paradig...

study into the mauve stinger. “The trouble is that we know so little about jellyfish,” says Haughton. Most people think of them as having little impact on ecosystems. “Now we need to learn, very quickly, about their behaviour and about their breeding patterns in our waters.” The team is getting its first basic data by monitoring the number of jellyfish spotted from the decks of ferries crossing...

There is growing attention to student assessments designed reach beyond the classroom, including with an immediate or future audience. The impact of audience, however, has not been examined in multimodal across continents, institutions, disciplines, and teaching contexts. Using qualitative data, this article examines on learning incorporating audience awareness diverse settings through projects...