The relevance of transactional and relational marketing variables in relational exchanges is now well established in the marketing literature. However, the knowledge about their relative effectiveness and their optimal mix over time remains very sparse. An analytical model is proposed to help determine optimal decision rules for transactional and relational marketing efforts. Some of the main r...

We analyze the concept of focus in speech and the relationship between focus and speech acts for prosodic generation. We determine how the speaker’s utterances are influenced by speaker’s intention. The relationship between speech acts and focus information is used to define which parts of the sentence serve as the focus parts. We propose the Focus to Emphasize Tones (FET) structure to analyze ...

BACKGROUND Quality control (QC) in diagnostic microbiology is a matter of effective, efficient, accurate reporting in the expected turnaround time. Major stages of the analytical "standard operational procedures" where QC could be easily affected include organism identification and antibacterial susceptibility testing. AIM The objective of this experiential technical note is to provide an evi...