Highly automated vehicles (AVs) have the potential to improve journey experience for all users by allowing them partake in Non-Driving Related Tasks (NDRTs). Using a 42-question online survey of drivers (n = 1378, 59% males, 40% females), and in-depth interviews 18, 56% 44% this study investigated NDRTs motivations private ownership highly (AVs). 42% participants were identified be more likely ...