Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

Safe- and convenient-to-handle surrogates of hazardous chemicals are always in demand. Recently introduced cyclohexa-1,4-dienes with adequate substitution fulfil this role as El+/H- equivalents in B(C6F5)3-catalysed transfer reactions of El-H to π- and σ-donors (C 0000000000000000000000000000000000 0000000000000000000000000000000000 0000000000000000000000000000000000 000000000000000000000000000...

Guaranteed Annuity Options (GAOs) are options available to holders of certain pension policies. Under these contracts, policyholders contribute premiums into a fund managed by the insurer. At retirement, the policyholders buy life annuities at a guaranteed rate provided by the original insurer, or annuitize with another insurer. If the guaranteed annuity rates are better than the prevailing rat...

â â â  aside from its annual and seasonal fluctuation, caspian sea level has sudden change with hourly and daily continuity caused by atmosphere circulation patterns. sometimes these fluctuations are so intense that they make irreparable damage to the economical and social activities in the coastal sea areas. the aim of this study is synoptic recognition of factors causing storm levels in the s...