Nowadays, companies are investing in a well-considered CRM strategy. One of the cornerstones in CRM is customer churn prediction, where one tries to predict whether or not a customer will leave the company. This study focuses on how to better support marketing decision makers in identifying risky customers by using Generalized Additive Models (GAM). Compared to Logistic Regression, GAM relaxes ...

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The widely used generalized additive models (GAM) method is a flexible and effective technique for conducting nonlinear regression analysis in time-series studies of the health effects of air pollution. When the data to which the GAM are being applied have two characteristics--1) the estimated regression coefficients are small and 2) there exist confounding factors that are modeled using at lea...

This paper addresses two concerns with the state of the art in network revenue management with dependent demands. The first concern is that the basic attraction model (BAM), of which the multinomial model (MNL) is a special case, may overestimate recapture in certain cases. The second concern is that the choice based deterministic linear program (CBLP), currently in use to derive heuristics for...

gam mutants of phage lambda carrying long palindromes fail to form plaques on wild-type Escherichia coli but do grow on strains that are mutant in the sbcC gene. gam + lambda carrying the same palindrome grow on both hosts and on a host deleted for the recB, C and D genes. These results suggest that the Gam protein of lambda, known to interact also with E. coli's recBCD protein, can interact wi...

Geodesic Acoustic Modes (GAM) are known to constitute a continuous spectrum due to radial inhomogeneities. The existence of a singular layer causes GAM to mode convert to short wavelength kinetic GAM (KGAM) via finite ion Larmor radius (FLR) and finite guiding-center drift-orbit-width (FOW) effects. The dispersion relation of GAM/KGAM with FLR/FOW as well as parallel electric field contribution...

BACKGROUND The conventional method for assessing the prevalence of Global Acute Malnutrition (GAM) in emergency settings is the 30 x 30 cluster-survey. This study describes alternative approaches: three Lot Quality Assurance Sampling (LQAS) designs to assess GAM. The LQAS designs were field-tested and their results compared with those from a 30 x 30 cluster-survey. METHODS Computer simulation...

The relationship between educational theories, game design and game development are used to develop models for the creation of complex learning environments. The Game Object Model (GOM), that marries educational theory and game design, forms the basis for the development of the Persona Outlining Model (POM) and the Game Achievement Model (GAM). POM provides researchers with a means to more easi...