Color is an inseparable element of our lives and is a part of everything we perceive. Colour has a strong impact on our decision making process. Therefore there is a direct connection between the colour and psychological functions. Kansei is a Japanese concept, which abstracts the subjective internal process in the brain, which is activated by external stimuli. Furthermore, Kansei is a function...

Manufacturers are currently adopting a consumer-centered philosophy which poses the challenge of developing differentiating products in a context of constant innovation and competitiveness. To merge both function and experience in a product, it is necessary to understand customers' experience when interacting with interfaces. This paper describes the use of Kansei methodology as a tool to evalu...

Consumers' opinions toward product design alternatives are often subjective and perceptual, which reflect their perception about a product and can be described using Kansei adjectives. Therefore, Kansei evaluation is often employed to determine consumers' preference. However, how to identify and improve the reliability of consumers' Kansei evaluation opinions toward design alternatives has an i...

Kansei Engineering was adopted as a method to analyze the critical factors and elements design in developing a new product of software based on consumer’s emotions. However, most analysis in Kansei Engineering are using statistical analysis such as principal component analysis, factor analaysis etc in order to evaluate the average data gathered from all respondents and explore product based on ...

This paper describes our approach to the design and implementation of virtual Kawaii robots spaces by Japanese American university students using remote collaboration. Because COVID-19 pandemic, we had change planned 7-week collaboration from in-person with a resultant in target product real robots. Based on new plan, designed robot pairs, proposed evaluation items for evaluated their designs, ...

This paper is concerned with human meal preference. For evaluating human meal Kansei (Kansei means human feelings in Japanese.) a method has been proposed to give the scales for human meal feelings as subjective characteristics of food in which the units of the scales are the standard deviations of the standard normal distribution. Here in addition to the method to evaluate human meal feelings ...

In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, there is a growing concern to improve the consumer interface of e-Commerc...

This research, conducted for Frito Lay-North America, Inc, demonstrates how new product designs, package designs, concepts, and prototypes can be created based on the social, emotional, cognitive, and sensory information gathered through a combined methodology based on activity theory, Kansei Engineering and the ZMET process. The study examines how activity theory can be used to observe situati...

Studies involving consumer studies have suggested different mechanisms of subject selections. The paper elaborates results of subject’s responses by the methodology adopted from Kansei Engineering. In the research, evaluation of subject’s Kansei towards website interface design was performed, targeting to measure affective quality in website design. Principal Component Analysis was performed to...

This paper describes an application where a new Kansei/Affective Engineering (KAE) system was applied to define the properties of the facial images perceived as Iyashi. Iyashi is a Japanese word used to describe a peculiar phenomenon that is mentally soothing, but is yet to be clearly defined. Instead of analyzing facial expressions of an individual to determine his emotional state, the propose...