Bringing Business to Business Brands to Life ANN MEARA Although most business-to-business companies realize the importance of branding, when it comes to executiong they lag behind their consumer marketing counterparts. Meara discusses the challenges unique to B2B branding and strategies for sales success. 2 Staff 3 Sponsors 4 Advisory Board 5 Letter from the Publisher 6 Letter from the Editor 2...

Software quality assurance is a planned and systematic approach to ensure that software processes and products confirms to the established standards, processes, and procedures. The goals of software quality assurance are to improve software quality by appropriately monitoring both software and the development process to ensure full compliance with the established standards and procedures. There...

The major purpose of this study was to identify factors influencing the design of agriculturaladvisory service network in the West Azerbaijan province of Iran. The population of thisresearch consisted of consultants who provided services to farmers. By using a Cochranformula, 306 respondents were selected. The results showed that consultants faced manyobstacles such as lack of necessary facilit...

Recently, many accidents relating to food happened in Japan. The consumer's distrust for food, food companies, and the administration is increasing. The consumer especially has an extreme refusal feeling for chemicals such as food additives and agricultural chemicals, and begins to request agricultural chemical-free vegetables and food additive-free food. Food companies also state no agricultur...

A 10–year Content Analysis to Assess Research Theme Areas in Agricultural Education: Gap Analysis of Future Research Priorities in the Discipline. (December 2007) Leslie Dawn Jenkins Edgar, B.S., Utah State University; M.S., Utah State University Co–Chairs of Advisory Committee: Dr. Tracy A. Rutherford Dr. Gary E. Briers The field of agricultural education relies on multiple research journals t...