,Studies of the effects of mass communication normally work from a model of content-specific directional attitudinal influence on individuals. That is, the typical study examines changes in the opinions of a person that correspond to the arguments made in a message t o which he has been exposed. Innovative formulations in media effects analysis consist of deviations from this model. For instanc...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

This paper presents a corpus-linguistic case study on the usage of Attitudinal Past in spoken communication. As representatives of the phenomenon, the two forms ‘I wondered’ and ‘I was wondering’ were selected. The aim is twofold: the first aim is to discuss frequent collocations, to analyse grammatical and structural features and to examine discourse factors governing the use of Attitudinal Pa...

This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudina...

Abstract Attitudinal embeddings, such as ‘I hope that murder is wrong’ or ‘she glad eating meat not are a less substantial problem for expressivists than standardly thought. If entitled to talk of normative beliefs, they can explain what it an attitude be semantically related content in terms being functionally belief with content.