the increase in the number of producers and manufacturers leads to various methods of attracting customers. one of the appropriate ways to attract customers is to provide them with post-sale support. to guarantee the quality of a product is one of the services according to which the seller is committed to change the problematic product. to analyze the legal aspects of guarantee makes it necessa...

The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...

Social commerce should make more efforts to retain existing customers. Shopping motivation which reflects the customers' behavior is one of the key factors to meet the users' needs. In order to attract customers, social commerce enterprise needs to better understand the shopping motivation. This study provided implications on social commerce business, service and consumer-oriented marketing str...

In order to achieve the goals of business, various channels of communications to customers have to be developed through technology. In the present day banking, total automation of banking operation and is an imperative for all banks to attract more customers, provide efficient service and survive the competition, apart from achieving the profit, which is the main goals of the business. Mobile b...

the present paper studies the objectives and functions of constructing the new towns before and after the revolution in iran. before the revolution, new towns were established based on political – bureaucratic objectives, for the operation of huge oil resources and affiliated industries, to accommodate the workforce in industrial complexes, to implement the policy of regional decentralization...

Individuals influence each other through social interactions and marketers aim to leverage this interpersonal influence to attract new customers. It still remains a challenge to identify those customers in a social network that have the most influence on their social connections. A common approach to the influence maximization problem is to simulate influence cascades through the network based ...

nowadays many businesses have realized the importance of customer relationship systems to help the potential of it to gain new customers, keep old customers , adding value to their products and services by a more effective communication. with further development of information technology, customer relationships is also very important in the field of financial since many of the finance and banki...

For IT companies, a quick reaction when a new product is being deployed into the market is crucial, so a very dynamic response is required, mainly analyzing the new channels used by their customers to express their satisfaction or concerns. This quick response can only be achieved if companies count with the support of powerful Opinion Mining Tools able to analyze the sentiment evolution over t...

With increasing number of young target customers uses social media and network, their point view about specific brands on internet become more important than past. Brand image customer relationship management a new focus for brand. Using case study, this paper proposes the between brand level messages distribution, recommendations to maximize impact distribution get in touch with customers. Thi...