The activation of conceptual metaphors has always been studied one mapping at a time. What happens when various conceptual metaphors are processed at the same time is still unknown. The experimental design used here enabled the activation of three conceptual metaphors at the same time (past-left/future-right, negative-left/positive-right and negativepast/positive-future). Participants had to ma...

This paper investigates perspectives of applying the notion of “evolution” to the development of conceptual metaphors. It presents evidence for historical changes in mappings from the source domain of LIFE-BODYHEALTH to the target domain of STATE-SOCIETY. The data show that the body politic metaphor has retained a strong influence on popular conceptualisations of the political domain. However, ...

according to modern religious studies, religions are rooted in certain metaphorical representations, so they are metaphorical in nature. this article aims to show, first, how conceptual metaphors employ image schemas to make our language meaningful, and then to assert that image-schematic structure of religious expressions, by which religious metaphors conceptualize abstract meanings, is the ba...

This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of con...

In the historical period of centenary founding Communist Party China (CPC), news media carry out multidimensional reports to outside world, which is an important window for Chinese build “centennial party image CPC”. Based on a self-built small corpus, this paper selects 264 theme “the Founding Party” in Daily 2021 as uses MIP metaphor recognition mechanism and conceptual theory analyze constru...

TOO MUCH NEURAL REUSE, EVEN FOR A METAPHORICAL BRAIN Conceptual mappings are correspondances between conceptual domains (SPACE, TIME, FORCE, EMOTION, etc.) or between entities within the same conceptual domain. Through mapping, we project inferences, elements, and relations from one mental configuration to another. Sets of mappings can become entrenched, creating powerful cognitive habits. For ...

This contribution defines the psychological processing of the artistic, cultural, and communication aspects of agents in information interfaces and characters in media entertainment (i.e. video games) as a new research topic in communication studies and computer science. It offers a theory of what personifications such as (intelligent) adaptive navigation assistants for Web environments can ach...

There exist a broad class of metaphorical utterances that, although widely reported, have received little detailed examination. These metaphors are not totally novel; instead, the vehicles contain novel extensions to familiar conceptual metaphors. That is, they (a) rest on a conceptual metaphor that is familiar to the understander but (b) transcend the list of mappings in the conceptual metapho...

The article is about putting forward linguistic-communicative aspects of strategic communication and focuses on the importance properly delivering message to audience.  It points fact that messages should be developed so let people feel they are themselves part process linguistic devices such as hyperbole, metaphor, personification, repletion words, rhetorical questions, conversational non...

Research into the computational properties of the human metaphor faculty can be categorized according to two different perspectives: the lexico-semantic approach, most favoured by linguists, which sees metaphor as a predominantly linguistic phenomenon and thus attempts to model it as such; and the conceptual approach, which sees metaphor as a deep-seated cognitive agency that systematically org...