Previous attempts to reduce the effects of television advertising on children's purchase requests have had little success. Therefore, we tested the effects of a classroom intervention to reduce television, videotape, and video game use on children's toy purchase requests, in a school-based randomized controlled trial. Third- and fourth-grade children (mean age, 8.9 years) in two sociodemographi...

In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...

A survey on the impact of embarrassment on condom purchase behavior was conducted among 130 individuals. The survey sample (93 males, 37 females) were recruited at the University of British Columbia. The primary independent variable of interest was the embarrassment of the respondents when purchasing condoms. The background variables were also considered which included the assessments of sex...

Companies' Facebook pages have emerged as a commonly used marketing channel but consumers' underlying motivations to use these pages and their effect on members' intentions to purchase the host company's products are currently unclear. The present study examines consumers' hedonic and utilitarian motivations to use company-hosted Facebook pages in relation to the community usage behavior (brows...

Predicting customer purchase behavior in the e-commerce activities is an important task. However, this effort requires fulfillment of a lot of problems. Recommendation systems have become a common way how to help peo-ple when they have to decide in complex selections. But they are not able to perform predictive tasks in this context satisfactorily. In this paper, we deal with a design of a pred...

The meteorological service (MS) in Korea is provided by the Korea Meteorological Administration (KMA), a governmental organization. This study attempts to measure the economic value of the national MS in the Korean household sector. Economic theory indicates that the economic value of a service is the area under the demand curve, which is the sum of the actual expenditure and the additional wil...

Purpose This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation purchase intentions for products. Design/methodology/approach A field study with 840 consumers in Hong Kong using a self-adm...

purchase and consumption are an inseparable part of man’s social actions and play a vital role in allocating resources for the production of various products, their distribution pattern as well as economic, political and social development. if this issue is to be seen from the perspective of consumer behavior, consumption patterns and purchasing are considered a cultural phenomenon to be explai...