The main purpose of this research was to identify factors influencing Iranian rural women’s pro-environmental intentions and behaviors by integrating the Theory Planned Behavior Value-Belief-Norm theory into a theoretical framework. model tested using partial least squares structural equation modeling (PLS-SEM) on data collected through questionnaire survey from 332 women. results indicated tha...

in order to examine the hypothesis of this research, an accidental sample of 122 students have been appointed from among the community of female students who were studying at the last year of primary school in isfahan . the sample was divided into four groups, cognitive group, behavioral group, cognitive- behavioral group and control group. the impacts of independent variables have been assesse...

background & aim: the prevalence of gestational diabetes during pregnancy is one of the major maternal and fetal complications. self-care behavior could be an effective method to control gestational diabetes induced by pregnancy. the theory of planned behavior (tpb) is one of the popular conceptual frameworks for the study of human action and the prediction and understanding of particular behav...

consumers' attitude about perception of creativity in advertising sms is one of issues proposed in information technology and marketing era that is not so much identified yet. the purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction and attitude about advertising sms to their cell phones. statistical population of this research...

Quality of life (QOL) is an important health-related concept. Identifying factors that affect QOL can help develop and improve health-promotion interventions. Previous studies suggest that behavioral activation fosters subjective QOL, including well-being. However, the mechanism by which behavioral activation improves QOL is not clear. Considering that QOL improves when depressive symptoms impr...

Background: The most commonly used insecticide by 99.8% farmers in West Sumatra, is chlorpyrifos which contains organophosphates. Chlorpyrifos is used to kill insects and other pests and works as the contact poison, gastric toxins, and inhalation. It is very useful for farmers in keeping the plants such as corn, citrus, peanuts, and so forth. Chlorpyrifos can enter the water body with direct a...

background : the importance of consuming fruits and vegetables (f&v;) in prevention of chronic diseases is known. childhood play an important role in formation of healthy eating habits. the purpose of this study was to examine the effect of education, with application of the theory of planned behavior, on improvement of f&v; consumption. methods : in this quasi-experimental study, 184 fourth, f...