Background Malnutrition is an important factor affecting hypertensive incidence. Since the unhealthiest nutritional behaviors are rooted in childhood attitudes and experiences, applying educational interventions to these age groups will be most useful in the formation of preventive nutritional behaviors. Objective To determine the predictive power of the TPB on hypertension in junior high-sch...

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants (N = 154, M age = 23 yr., SD = 6.7) ...

due to the importance of correct posture for preventing musculoskeletal disorders, the purpose of this study was to evaluate theory of planned behavior in predicting correct body posture in operating room nurses.in this cross-sectional study, participants (n=100) were nurses from five hospitals located in northern iran. participants completed demographic data and theory of planned behavior cons...

BACKGROUND This study aimed to apply the conceptual framework of the theory of planned behavior (TPB) to explain fish consumption in a sample of people who lived in Bandar Abbass, Iran. We investigated the role of three traditional constructs of TPB that included attitude, social norms, and perceived behavioral control in an effort to characterize the intention to consume fish as well as the be...

BACKGROUND Many patients with Barrett's esophagus do not adhere to guideline-recommended endoscopic surveillance. Among patient factors related to cancer prevention behaviors, patients' stated behavioral intention is a strong predictor of behavior performance. Little is known about the patient factors associated with having a strong behavioral intention to pursue surveillance endoscopy. This st...

It may be argued that the general price-comparison based business model of Internet Service Providers may work in short term. However, to make such a model sustainable and to attract future customers a greater understanding of various factors affecting broadband internet adoption by consumers is essential. This paper examines a range of factors that possibly influence the Pakistani household co...

This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirica...

This research is a partial test of Park et al.’s (2008) model to assess the impact of flow and brand equity in 3D virtual worlds. It draws on flow theory as its main theoretical foundation to understand and empirically assess the impact of flow on brand equity and behavioral intention in 3D virtual worlds. The findings suggest that the balance of skills and challenges in 3D virtual worlds influ...

Smartwatches collect a broad range of physical activity data during usage. We postulate that Perceived Privacy Risk has a direct negative influence on the Behavioral Intention to Use smartwatches and an indirect negative influence on the Behavioral Intention to Use them through Perceived Usefulness and Perceived Enjoyment. After collecting 229 online questionnaires and applying a SEM approach, ...

BACKGROUND The purpose of this study was to evaluate the effect of message framing on women's intention to perform cytomegalovirus (CMV) prevention behaviors involving handwashing, not sharing food and eating utensils, not kissing a child on the lips and not placing a pacifier in the mouth after it was in a child's mouth. METHODS An online panel of women 18-40 years, who were pregnant or plan...