In web access analysis of a large-scale website the behaviour of visitors accessing the website is examined. An example instance of a pattern is if a visitor accesses the same parts of the website every seven days; we will call such types of patterns balanced patterns. We define balanced patterns using standard deviation and average. We propose a new approach for pruning such patterns. In compa...

We have used a general purpose data mining tool to determine whether we can find any ‘golden nuggets’ in the web access logs of a large academic web site. Our goal was to use general purpose data mining algorithms to analyse visitors to the website and somehow characterise or distinguish them in some way. We used two web access logs, one from 2001 and one from 2003. We extracted 4 different fea...

Behavioral targeting is an online marketing method that collects data on the browsing activities of consumers, in order to „target‟ more relevant online advertising. It places digital tags in the browsers of web site visitors, using these tags to track and aggregate consumer behavior. The vast majority of data is collected anonymously, i.e., not linked to a person‟s name. However, behavioral ta...

Many studies have investigated personalized information presentation in the context of mobile museum guides. In order to provide such a service, information about museum visitors has to be collected and visitors have to be monitored and modelled in a non-intrusive manner. This can be done by using known museum visiting styles to classify the visiting style of visitors as they start their visit....

The web has become the world's largest repository of knowledge. Web usage mining is the process of discovering knowledge from the interactions generated by the user in the form of access logs, cookies, and user sessions data. Web Mining consists of three different categories, namely Web Content Mining, Web Structure Mining, and Web Usage Mining (is the process of discovering knowledge from the ...

Introduction All kinds of Web sites invite visitors to provide feedback on comment boards. Typically, submitted comments are published immediately on the same page, so that new visitors can get an idea of the opinions of previous visitors. Popular multimedia items, such as videos and images, frequently get up to thousands of comments, which is too much to be read in reasonable time. I.e., visit...

with the increased confidence in the use of the internet and the world wide web, the number of electronic commerce (e-commerce) transactions is growing rapidly. therefore, finding useful patterns and rules of users’ behaviors has become the critical issue for e-commerce and can be used to tailor e-commerce services in order to successfully meet the customers’ needs. this paper proposes an appro...

A web site should be easy to browse by visitors. However, sometimes the reality is quite different. Situations like several unrelated topics in a single web page may lead to confusion and make harder to reach the information that the visitors are looking for. The design of the whole site (interface, content, structure, usability, etc.) is one of the most important aspects for any institution th...