Dominance hierarchies are ubiquitous in social species. Social status is established initially through physical conflict between individuals and then communicated directly by a variety of signals. Social interactions depend critically on the relative social status of those interacting. But how do individuals acquire the information they need to modulate their behaviour and how do they use that ...

Persuasion is an activity that involves one party trying to induce another party to believe something or to do something. It is an important and multifaceted human facility. Obviously, sales and marketing is heavily dependent on persuasion. But many other activities involve persuasion such as a doctor persuading a patient to drink less alcohol, a road safety expert persuading drivers to not tex...

Having a representative workload of the target domain of a microprocessor is extremely important throughout its design. The composition of a workload involves two issues: (i) which benchmarks to select and (ii) which input data sets to select per benchmark. Unfortunately, we are unable to select a huge number of benchmarks and respective input sets due to limitations on the available simulation...

Behaviour is the result of the interaction between what we believe and how we feel. If we want to change behaviour it is necessary to change the underlying beliefs and feelings related to that behaviour. We are all creatures of habit and purposeful behaviour change is both difficult to achieve and even more difficult to maintain. There are many factors that influence whether we achieve behaviou...

This paper addresses: 1) Situations where human behaviour is involved in relation to antibiotics, focusing on providers and consumers; 2) Theories about human behaviour and factors influencing behaviour in relation to antibiotics; 3) How behaviour in relation to antibiotics can change; and, 4) Antibiotic mainstreaming as an approach to facilitate changes in human behaviour as regards antibiotic...