We report direct single-laser excitation of the strictly forbidden (6s2)1S0 <--> (6s6p)3P0 clock transition in 174Yb atoms confined to a 1D optical lattice. A small (approximately 1.2 mT) static magnetic field was used to induce a nonzero electric dipole transition probability between the clock states at 578.42 nm. Narrow resonance linewidths of 20 Hz (FWHM) with high contrast were observed, de...
