Kopi Kenangan became the first Foods and Beverages Retail Unicorn from Southeast Asia, during COVID-19 pandemic, company learned to quickly adapt changing business environments challenges by implementing new strategies, so as be able serve 40 million cups of coffee in last 12 months. This study aims determine whether Brand Attachment through Commitment Loyalty has an effect on Repurchase Intent...

Purpose This paper aims to examine the differences in process by which three types of self-congruity (actual, ideal and social) interact with need for uniqueness (NFU) influence brand loyalty via experience attachment. Design/methodology/approach An online survey 428 members an Australian consumer panel. The data are analyzed using structural equation modeling (SEM). Findings results show that ...

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...

Brand loyalty is the attachment that customers have to a brand, motivating show consistent buying behavior from preferred brand. The high brand can be influenced by several factors including trust and love. purpose of this study determine role love in mediating effect on consumers Kober Mie Setan Denpasar with 120 respondents, non-probability sampling technique determining sample purposive meth...