This paper tests a hypothesis about implementing Customer Relationship Management (CRM) in a university environment. CRM was designed for private sector companies for the management of customer relationships in the preand post-sales cycles. Our hypothesis is that CRM can be configured to meet the requirements of a university recruiting environment. We tested the hypothesis by actually configuri...

The patient is the lifeblood of the hospital and only win customers can win the future. When choosing a hospital, in addition to the strength of the medical treatment of the hospital itself, patients considering most are the services of the hospital which is the very factor that can influence customer making decision. Clearly, the needs of patients can’t be achieved in overcrowded public hospit...

Does the need for sustainable development hinder businesses’ ability to create value? Is firm’s competitiveness negatively affected by considering that need? After quickly reviewing the main literature contributions on the relationship between business and society, and drawing from resource-based view of the firm and sustainable development literature, this paper presents a proposal for a dynam...

Modelling processes and guiding their enactment are key issues in research on the formalisation of methods. This paper presents a formalism called map for specifying process models. Process maps describe the users intentions. Each intention can be fulfilled through different strategies. The user is free in choosing the technique he wants to apply. Process maps do not constrain the user into a p...

Currently, Business-to-Consumer Electronic Commerce, Business-to-Business Electronic Commerce and Electronic Business are widely adopted as new strategies to gain more business advantages over the competitors. Nevertheless, the success in deploying such electronic business applications does not rely only on business contribution but involves many business factors as well. The purposes of the st...

(Dipl.-Ing. Wolfgang Wasserburger, [email protected], CEIT ALANOVA – Institute of Urbanism, Transport, Environment and Information Society, Concorde Business Park 2/F, 2320 Schwechat, Austria, www.ceit.at) (Mag. Julia Neuschmid, [email protected], CEIT ALANOVA – Institute of Urbanism, Transport, Environment and Information Society, Concorde Business Park 2/F, 2320 Schwechat, Austria, www...

One of the basic tenets in recent international trade literature is about the effect of trade integration on business cycle synchronization (BCS) among trading countries. The objective of this paper is to explore the main determinants of business cycle synchronization, with emphasis on trade integration. To this end, we have specified two simultaneous regression equations which were estimated b...