ÖZET
 Teknolojinin gelişmesi, internetin sosyal ve ticari hayatta yaygınlaşması toplumları önemli oranda etkilemiştir. Bu etkileşim online ortamda yeni platformların oluşturulmasına fırsat sağlamıştır. İnsanların birbiriyle yaşadığı hoşça vakit geçirdiği platformlar giderek çeşitlenmiş ancak birçok toplumsal rahatsızlığı beraberinde getirmiştir. çalışmada tüketicilerin para tutumu kompulsi...

Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self-esteem. Design/methodology/approach – The p...

Research on buying behavior indicates that buying guides perform an important role in the overall buying process. However, while many buying guides can be found on the Web, finding those guides is difficult to impossible for the average consumer. Web search engines typically index many buying guides on many topics, but simple queries do not often return these results. Given this, we built a Web...

Purchasing decision is the culmination of consumer behavior, in which finally, consumers will do purchase having passed through some stages behavior. In this research, behaviors being variable research are price, brandtrust, and online service, while affected purchasing decision. implemented is, course, more complex than one directly, buyers interact face to with sellers. The objective analyze ...