PURPOSE The paper compares several bedside information tools using user-centered, task-oriented measures to assist those making or supporting purchasing decisions. METHODS Eighteen potential users were asked to attempt to answer clinical questions using five commercial products (ACP's PIER, DISEASEDEX, FIRSTConsult, InfoRetriever, and UpToDate). Users evaluated each tool for ease-of-use and u...

Websites prominently display consumers' product ratings, which influence consumers' buying decisions and willingness to pay. Few insights exist regarding whether a consumer's online product rating is prone to social influence from others' online ratings. Examining this issue, the authors hypothesize that other consumers' online ratings moderate the effects of positive and regular negative featu...

If managers, creditors, or other firm counterparties use stock prices when making decisions, short sellers may attempt to manipulate prices, inducing decisions that reduce firm value. However, an informed long-term shareholder has a natural incentive to ensure that prices send the right message so that the value of his existing stake is not harmed. While he can achieve that by buying enough sha...

I ndustrial and institutional marketers have often been urged to base their strategies on careful appraisal of buying behavior within key accounts and in principal market segments. When they search the available literature on buyer behavior, however, they find virtually exclusive emphasis on consumers, not industrial buyers. Research findings and theoretical discussions about consumer behavior ...

Advertising is one of the important marketing strategies and the choice of media is an important aspect of effectiveness of advertising media. The two most popular advertising media, TV and web media are highly effective in creating successful advertisements as they influence the purchase decision of the viewers. Although TV and web are electronic media, they are unique in their features and tr...

Agent technology has been applied to design new services simplifying product and merchant brokering in several consumer industries. The term “shopbots” is generally used to characterize these services. It is proposed that shopbots will reduce consumer search costs and make consumer buying behavior more rational. Based upon a decision making model, we propose twelve hypotheses of the effects of ...

Several information goods, such as movie distribution rights or newspapers, are sold either at spot prices, or through forward subscription buying. Our paper considers a firm that offers an information good through spot buying, or through forward buying at a reduced price, or a combination of the two. We propose a consumer decision-making model that captures the market reaction to such an offer...

This study aims to determine the characteristics of Dunkin' Donuts consumers in Jambi City and analyze impact promotional strategies on buying decisions purchase quantities at City. uses primary data obtained from results questionnaire answers respondents find out reasons for decide buy Donuts, The number samples this were 95 by using purposive sampling technique. Analysis used is descriptive q...

We study a firm’s cost-based sourcing decision of whether to invest in an incumbent supplier or switch to an alternative supplier in order to realise lower purchasing costs. In isolation, it can be shown that the development of an incumbent supplier (i.e., a cooperative investment) becomes more attractive, the higher the uncertainty about the price the buying firm can realise on the market and ...

This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...