نتایج جستجو برای: cause related marketing
تعداد نتایج: 1550155 فیلتر نتایج به سال:
Journal:
:Sustainability
2020
Journal:
:Journal of Database Marketing & Customer Strategy Management
2012
Journal:
:BAR - Brazilian Administration Review
2008
Journal:
:AD-minister
2020
Journal:
:International Marketing Review
2019
Journal:
:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
2017
Journal:
:Journal of Marketing & Distribution
2018
Journal:
:Advances in Psychological Science
2019
Journal:
:Social Sciences
2019
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
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