For most manufacturers, success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members, so the management of marketing channels plays an important role in market competition. Most existing work studies the problem of marketing channel management in a qualitative way. Recently, with the increase of amount of sales data, how to ...

The six-transmembrane helix (6 TM) tetrameric cation channels form the largest ion channel family, some members of which are voltage-gated and others are not. There are no reported channel structures to match the wealth of functional data on the non-voltage-gated members. We determined the structure of the transmembrane regions of the bacterial cyclic nucleotide-regulated channel MlotiK1, a non...

Cooperative advertising is a practice that a manufacturer pays retailers a portion of the local advertising cost in order to induce sales. Cooperative advertising plays a significant role in marketing programs of channel members. Nevertheless, most studies to date on cooperative advertising have assumed that the market demand is only influenced by advertising expenditures but not by retail pric...

We welcome Moorthy's Comment (Moorthy 1987). It provides an opportunity to clarify several issues raised in our 1983 paper. That paper was motivated by one concern—channel coordination. We believed that channel members benefit from coordination and that many institutional arrangements, such as quantity discounts, are actually coordinating mechanisms. We developed a simple model to demonstrate o...

solving the dilemma of the organ shortage in malaysia requires educating malaysians about organ donation and transplantation. this paper aims at exploring the average malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.we analyzed the responses of 350 respondents regarding organ donation campaigns. th...

Remanufacturing is a sustainable product reutilization strategy to realize responsible consumption and production. However, it has remained largely untapped opportunity for enhancing productivity due some behavioral matters such as fairness concerns of remanufacturing related firms. Concerning the emerging development industry, this paper provides game-theoretic analysis supply chain (RSC) cons...

Nowadays, as the trend of establishing strategic allied relationship between channel members has reinforced, information sharing has became an important method of upholding relationship of channel members and improving relationship quality. This paper selects some distributors of Haier as the research object, applies structural equation model to the research of relationship among information sh...