This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led strategies urban areas. In pursuing uniqueness, different cities often seem to hint at very same themes differentiation, and this reflects tendency embrace pre-given sets place-development discourses. work casts critical perspe...

INTRODUCTION Marketers have long recognized the power and importance of branding, which creates aspirational attributes that increase products' attractiveness. Although brand imagery has traditionally been communicated via mass media, packaging's importance in promoting desirable brand-attribute associations has increased. Knowledge of how groups prone to smoking experimentation interpret tobac...

Sensory branding is based on the idea that consumers are most likely to form, retain and revisit memory when their all five senses are engaged during the process of buying products or services. By going beyond the traditional marketing media of only sight and sound, brands are now taking advantage of all other senses to establish a stronger and longer-lasting emotional connection with consumers...

BACKGROUND Tobacco industry documents illustrate how packaging promotes smoking experimentation and reinforces existing smokers' behaviour. Plain packaging reduces the perceived attractiveness of smoking and creates an opportunity to introduce larger pictorial warnings that could promote cessation-linked behaviours. However, little is known about the effects such a combined policy measure would...

As a metropolitan city, Depok City strives to improve the comfort of its city in accordance with new nickname, friendly city. This study aims determine symbols, meanings, and how symbols contained “Depok Friendy City” logo could construct “city branding” as “friendly city”. used qualitative method Charles Sanders Perice's semiotic analysis. The data collection techniques were media text analysi...